During 1966, Bud Bushnell founded Genie Industries. At that time, he bought the manufacturing rights to a material lift which operated on compressed air. The name Genie originated from the "magic in the bottle" that was used to lower and raise the hoist. This mechanism greatly impressed customers and thus, the name was born.
Genie expanded operations and established itself into different new markets, since the demand for work lifts and platforms grew. Over time, as the demand for new machines to meet many applications grew, the company made itself recognized in many new markets. Like for instance, Genie went into production with stick booms, telehandlers, articulated booms, light towers and man-lifts.
Genie decided to secure a partner who had the same values because of the economic recession during the start of the 2000s, when they partnered together with Terex. This company has a history obtaining equipment manufacturers across the globe who proved to be a good business match. Genie Industries was sold during the year 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation in the workplace, it was determined to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was just decided after the first few years following the sale. Thus, all Genie machinery continue to be sold under the Genie brand name.
Genie takes pride in listening to their clients. The company is devoted to continually improving quality and efficiency and is also dedicated to minimizing waste. Even long after the sale has been closed, the company concentrates on offering outstanding support. These are the very work practices that have made Genie a trusted brand over the past decades and continue to keep their reputation for top-of-the-line and quality machinery.
Genie's Bi-Energy and DC machinery are emission-free, quiet machines capable of working in delicate work environments. Where the machinery must be driven significant distances, like for instance within industrial situations, the Genie bi-energy system combines the advantages of a 48V DC machinery along with the power of a diesel-powered generator.
Telescopic booms offer greater horizontal reach, compared to any of the various aerial platforms. These machinery are great for limited access areas or small areas in all types of settings. The Genie Telescopic S booms have been designed to offer utmost productivity. These machinery deliver the drive speed and supreme traction you need to be able to travel around the job area and work site.